Email Marketing Campaigns: How You Can Improve Them With Shortened URLs
Created on 23 May, 2024 • Tutorial • 144 views • 4 minutes read
Email marketing can actually do some pretty cool stuff for your business. First of all, it helps people recognize your brand better. Email marketing can also help you reach the right people.
Email marketing can actually do some pretty cool stuff for your business.
First of all, it helps people recognize your brand better. Email marketing can also help you reach the right people.
Since most folks check their emails regularly, you have a good chance of getting in front of your target audience and engaging with them.
Secondly, email marketing gives you some awesome data to work with. You can track how many people are clicking on your links, how many are buying stuff, and use that info to make your future emails even better.
Regularly sending emails keeps your business on people's minds. By sharing interesting and relevant content consistently, you can make sure customers remember you when they need your products or services.
And most importantly, it's a cost-effective way to market your business. Compared to things like printing flyers or going to events, email marketing gives you a great return on investment and helps you reach a large audience without breaking the bank.
You can include clear calls to action in your emails to get people to take action. By guiding them on what to do next, you can boost engagement and drive more sales for your business.
Creative Ways to Use Shortened Links in Email Marketing
Short links can direct people from your emails to your social media profiles, which is a great way to get them to engage with your brand on different platforms. It's like a one-two punch - you reach them in their inbox, then give them an easy way to connect with you on socials too.
Using short links in your emails also lets you track how many people are clicking on each link.
When you use branded short links, it makes your emails look more professional and on-brand. Because, as we all know, people are more likely to click on links they recognise and feel good about.
You can make your short links even more effective by using descriptive words in them. This gives people an idea of what to expect when they click.
Short links are like little teasers that get people excited to see what's on the other side. Tracking the performance of your short links is a game-changer. You can see exactly how many people are clicking, their region, everything. This data helps you understand what's working (and what's not).
When you use branded short links, it shows your audience that you take your brand seriously. These links are like a stamp of approval that says, "this is legit."
How to Tell if it's Working
Here's how you can tell if your short links are working in your email marketing:
Track Click-Through Rates
The click-through rate (CTR) shows you how many people clicked on the links in your emails. To get the CTR, divide the number of clicks by the number of emails that were delivered.
If your CTR is high, it means your email copy was awesome, your call-to-action was clear, and your email was a hit overall. Keeping an eye on your CTR over time can help you figure out what kind of content and offers your audience loves.
Monitor Click-to-Open Rates
The click-to-open rate (CTOR) looks at how many people clicked on a link out of those who actually opened your email. To calculate it, divide the number of unique clicks by the number of unique opens.
CTOR gives you a better idea of how engaging your email content is, since it only looks at people who opened it. If your CTOR is high, it means your email content and calls-to-action are super compelling.
Analyze Revenue Per Click
Revenue per click shows you how much money you're making from each click on your email links. To get it, divide your total revenue by the number of clicks.
This tells you how effective your email links are at driving sales. If revenue per click is low, it could mean you're promoting low-cost items, or your audience isn't finding the linked content convincing enough to buy.
Track Clicks by Link
Keeping tabs on clicks for each link in your emails can show you which content and offers are the most popular. Most email platforms have link-level tracking.
Keep an eye out to notice if certain links consistently get more clicks. Consider making that content more prominent in future emails. Analyzing link clicks can also help you refine your email content strategy over time.
Measure Clicks by Device
Tracking clicks by device type (desktop vs. mobile) can help you make sure your email design and link placement are optimised for how your audience is viewing them.
If you see a big difference in clicks between desktop and mobile, it might be time to take another look at your email templates to make sure they're easy to read and click on, no matter what device people are using.
By taking notes on these key metrics, you can get valuable insights into how your email short links are doing and use that data to make your email marketing even better.